Good Web Design And Customer Engagement

If there was ever a logical or self evident observation about the Internet it's that it is a really big place. The last estimate of how many websites there are on the Internet came up with a number that staggers the imagination. It is estimated that there are well over 1 billion web sites out there. Of course many of these sites are no longer active, but this is offset by the many new sites that are becoming active every day. For the business owner this means that the website established by their company has to really shine if they want to have their voice heard over the noise of the rest of the Internet.

 

Of course most business websites will not be competing against all 1 billion of the other sites on the Internet. Firstly most business have a clearly identified market segment within which they operate, which cuts down n much of the competitive activity from other unrelated sites. Secondly, although the power of the Internet is in its reach many businesses operate on a strictly local level, which further cuts down on the competition.

This still leaves a lot of competition. So what can the business do to make sure that they are maximizing their opportunities to feed the sales funnel? Firstly there is good web design. A great website, which is easy to navigate and provides the Internet user with valuable and unique content will make the business website stand out from the competition.



Good website design starts with the user experience the moment that they require a specific service or product. The website needs to be highly visible in the search engine rankings. If it is not easily accessible through these rankings it is unlikely that it will be bale to reach its ideal target audience. There are a number of ways that website design can help elevate search engine rankings.



Firstly the business should work closely with a content marketer and SEO specialist. These experts will provide content that is both embedded in the website and not viewed by the visitor (such as meta tags). Secondly they will provide a strategy for the content that can be viewed on site and in some cases downloaded by the site visitor. This sort of content is shared among social media users and can increase the reach of the business dramatically.

Then there is the design of the site itself. Navigation should be simple and the unique selling proposition or value proposition of the company should be prominent on the landing page and allow the visitor to access relevant information immediately. Failure to do so will result in a high bounce rate, which means site visitors will stop by for only seconds before leaving the site without engaging with the content.



The site also needs to have both calls to action which motivate the visitor to engage with the company or its brands. Ideally this should be the start of the sales conversation and with this step the company is well positioned to begin a long pasting brand relationship.

How To Optimize Your Website For Higher Search Engine Rankings

If you've ever wanted get more traffic to your website without having to pay for it, then good search engine optimization (SEO) is your best bet. Optimizing your website for the search engines means improving key elements of your site so that internal rules used by a search engine's ranking system will score your site higher. There are two basic areas where optimization is possible. On-site SEO refers to actions you can take on your website's content and design that make it more attractive to search engines. Off-site SEO is related to things that happen elsewhere on the internet, such as how many external sites link to yours. Also, every site can be broken down into the content it contains and the coding that determines how the content is displayed to a visitor. Both content and coding can benefit from improvements. This article is primarily about good on-site SEO practices for your content.

Well-optimized content is quality content. Defining quality is not an exact science, but it includes factors like spelling, grammar and length. Poorly written short posts are unlikely to see high rankings in search engine results. Is the content relevant to the subject of your overall site? An article about improving your golf swing will likely not rank well if it is included on a site about infant care. The best content includes resources and information that your readers will enjoy and want to share with others.

If high search rankings are your goal, then your content will likely be structured around certain target phrases. The goal is to rank your website as highly as possible for a particular phrase being used by internet searchers. Your chosen phrase should appear in several key places, including the title of the page and at least one content subheading. It should also be included several times throughout your content. Experts disagree on the exact number of times it should be included. A good rule of thumb is to include it once every few hundred words. If your content no longer flows naturally to the reader, then you've gone too far.

Well-optimized content should also include images related to your subject. Your key phrase should appear in the image titles and captions. Use high-quality images that are interesting to your readers. Make sure you have the right to display the images on your site. Give attribution to the source when it is required.

Another important factor in the ranking decision for your page is the presence of interactivity. Search engines seem to prefer sites that offer the visitor an opportunity to engage actively with your page. This requirement can be met by allowing the reader to comment on what you've written. You should respond to any comments made and attempt to keep the conversation going.

If you want to impress the search engines into bumping your page up in their rankings, concentrate on creating excellent quality content. It should be well-written and on-target with your site's focus. Include interesting graphics and allow your visitors to interact with the site. Good on-site SEO may not be all it takes to get that coveted number one spot, but it will certainly take your page a long way toward that goal.

How To Succeed At Internet Marketing

The success of people that create and sell products on the Internet is actually quite overwhelming. One of the main reasons that they are able to generate such huge sums of money is because of how interconnected everyone is as a result of the Internet. Marketing online is not that difficult to do. As long as you have a product to sell, and a way of getting targeted visitors and traffic to your website, you will be able to make some money, perhaps even a full-time income, on the Internet. What you need to do is find a way to set up a website or blog that offers a product or service, drive targeted traffic, and the sales will begin to come in. Here are a few tips on how to create an Internet marketing blog or website and get targeted visitors to your website.


 Although traditional businesses typically use advertising such as newspapers or the classifieds in order to drive potential customers to their stores in the real world, on the Internet, there are a variety of ways to get targeted traffic to what you have to offer without having to even pay a dime. This is unheard of in regard to traditional advertising, though it is a very viable way to get targeted traffic each and every day. One of the best ways to do this is to post on Facebook. Although this would seem redundant because it is a social media site, many people like to share ideas and concepts that relate to products and services. Depending upon how large your Facebook account is, and how many people are following you, you can actually create a substantial income by simply posting things every day.


There are classifieds on the Internet. One of the largest is called Craigslist. Regardless of what city or state that you live in, you will be able to post an ad for whatever it is that you have to sell and potentially earn money from your efforts. Unfortunately, Craigslist is usually about selling physical products. Therefore, if you really want to use this classified site to your advantage, selling a physical product is definitely a possibility, but you can also use this Internet Marketing site with digital products that they can download. By simply providing a link to your website, and the things that you offer, there are certain areas on Craigslist that will allow you to do this. By tapping into the millions of people that visit this website every day, you can make sales on a regular basis by driving traffic to your offers.


The last thing that you can do is article writing and submission. Although this used to be much more profitable, the key is to write articles that are unique, causing the search engines to index your information. If your keywords are extremely unique, what are called long tail keywords, you will be able to rank very easily, even on page one of Google, for certain keywords that you choose. By using these three strategies for your Internet Marketing, you should be able to generate enough traffic to make your Internet business endeavor worthwhile and hopefully profitable.